HP collaborating renowned architect and designer Markus Benesch

HP is collaborating with architect and designer Markus Benesch at Heimtextil, the world’s foremost textile and interior decoration show in Frankfurt, Germany. By designing the showroom at HP’s exhibition booth, Benesch will demonstrate the possibilities of HP’s digital printing solutions and help to inspire wallcovering manufacturers, visitors and designers alike. Today’s forward-thinking designers are constantly looking for new technology that can help bring their designs to life, push boundaries, get new ideas and meet increasing demand for customised pieces.

The collaboration between Benesch and HP will visually showcase how designers can express their creativity and create high end, luxury collections. HP Latex printing technology is not only delivering a new economic equation, but also from a design perspective it can significantly enrich the creative offering: from non-repeat patterns, to smooth colour gradients, to multiple colours on the same design and even new unique substrates and textures.