Home appliance retailer Viveks opens new outlets

Viveks, one of the leading home appliance retailers in India, has ventured into the kitchen and home accessories segment with the launch of two exclusive showrooms in Chennai this month. The company is planning to open one more showroom in Coimbatore soon. The new Chennai stores have products ranging from glassware, ceramics, kitchen tools and gadgets to luggage. Apart from B2C, the company will be focusing on B2B as well in business, according to a source, adding that gifting is another area of interest. Signage companies engaged in shop branding, in-shop display solutions, graphics, must tap such opportunity emerged along with the opening of the new retail outlets.