‘White is the New Gold!’—this is the latest slogan from Color-Logic. With this, the company offers profound implications for several members of the printing community. The slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasizes the value white inks and toners bring to the industry. Referencing the new slogan, Color-Logic Director of Sales and Marketing Mark Geeves says the widespread availability of white inks and toners on production printing equipment brings opportunities for metallic and other print enhancements to everyone. Here are some examples:”
For Printers: White inks and /toners, in combination with the Color-Logic system, enable printers to produce Color-Logic embellishments in a single pass of their press, with no post-finishing required. For graphic designers, with Color-Logic, they need not worry about creating a white ink mask, since the Color-Logic system automatically generates the white ink separation at the RIP, eliminating the need for prepress personnel to create time-consuming complex white ink masks.