Color-Logic has announced that its industry-leading metallic design software and Touch7 expanded color gamut software will henceforth be available in most of the world. On the expanded distribution, Mark Geeves, Director, Sales and Marketing, Color-Logic, said that Color-Logic distribution channels are being expanded to include dealers who are reselling cut-sheet digital printers made by the company’s OEM partners. The Color-Logic strategy has always been to mirror the distribution channels of its OEM partners across the globe.
Recently several OEM dealers expressed interest in working with Color-Logic, primarily because the partners seek to provide a total print embellishment solution—from design to production—rather than simply selling a print engine. Now, according to Mark, OEM dealers provide local support to their clients—not just for hardware but for software as well. The Color-Logic website now includes a map listing certified dealers where printers can buy Color-Logic products. Color-Logic dealers are certified by Color-Logic, understand how the Color-Logic tools work, and can demonstrate Color-Logic software in their facilities and at events or expos.