Bliss Impex invests in four Durst Alpha textile printers

Bliss Impex, an international manufacturer of synthetic textiles, printing fabrics and apparel fabrics, has invested in four Durst Alpha systems – three Alpha 190 Reactive machines and one Durst Alpha 180 printer for polyester work – in a digital revolution that will double their business volumes and turnover within five years. The cost-effective, proven digital technology provides industrial scale production of over 10,000,000 linear meters a month and is expected to replace Bliss Impex’s conventional textile printing set-up within three years. This Gurugram-based company has pledged to invest in more systems from Durst, in a seismic change to industrial digital textile production. Rajiv Verma, Managing Director of Durst India, said: “Bliss Impex is a first-class example of how production requirements for short-run orders, high quality, fast delivery and the ability to quickly respond to market trends are driving the digital transformation..”

Brand owners and designers are increasingly demanding that their orders are printed on the four Durst production systems to benefit from fast turnaround requirements where orders can be processed and delivered within two days, instead of a previous typical 15-30 day cycle. “This is the future,” said Ekansh Jain, Director of Bliss Impex. “Durst’s cost-effective and proven technology in a price-sensitive market is revolutionising our business. The machines are incredibly flexible with no limitations on colour. We can print on an endless list of materials with the Alphas, including many that used to need pre-coating. The four Durst machines and are a major part of a €6million investment in a temperature-controlled digital production center for Bliss Impex group, which employs 300 people in total and has a €17.5million turnover.