ABFRL plans for 300 Reebok stores in three years

Aditya Birla Fashion and Retail Ltd. (ABFRL) plans to open 300 stores of Reebok in the next three years. This Mumbai-based conglomerate hopes the American sportswear brand to become a Rs 1,000 crore business by then, according to sources. In 2021, ABFRL signed a long-term agreement with Reebok’s owner Authentic Brands Group (ABG) for exclusive licencing and distribution rights to sell the sportswear brand products in India and Southeast Asia. ABFRL’s retail expansion move is an added business opportunity for the signage companies engaging in in-store branding, designs and related applications.