Lacoste to open stores focusing more on Tier I & II cities

Since the very first polo was created in 1933, Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world, thanks to a unique and original lifestyle for women, men and children. The company’s retail expansion plans are clearly defined Delhi and Mumbai being the most important markets, as the brand has much deeper penetration in these markets and intends to expand further. The company is keenly watching the premium developments in Tier-I and Tier-II cities both in terms of consumer demographics and psychographics and also relevant retail developments. Lacoste’s expansion plan targeting at Tier I & II cities is an added business advantage for the signage companies whose expertise is in in-store branding, designs, graphics and such tasks.