The biggest viscom ever held in Frankfurt, this year International trade fair for visual communication will open with more than 260 exhibitors at the end of October (Oct 30-Nov 1). Enlarging the exhibition area by ten percent had already become necessary back in June; now the space occupied by the companies is more than 60 percent larger than at the previous event held in 2006. The organisers, Reed Exhibitions, expect more than 7,500 visitors at viscom frankfurt 2008.
“With this excellent result, viscom emphasizes its function as the leading trade fair for visual communication,” explains viscom director Petra Lassahn. Meanwhile, the driving forces are not only the ‘classic’ fields of advertising technology, light advertising and large format digital printing, but also new fields such as digital signage and industrial inkjet printing.