Shanghai International Advertising,Print, Pack,

Recently concluded, 16th Shanghai International Advertising, Print, Pack, Paper Expo (APPPEXPO) attracted huge participation from world over. Held from July 2-5, 2008 at Shanghai New International Expo Centre, the fair was a big event representing the four industries collectively on one stage. The four-day event was jointly organized by World Expo (Group) Shanghai; Modern International Exhibition Co Ltd; Printing & Printing Equipment Industries Association of China (PEIAC); Shanghai Printing Trade Association; Shanghai Packaging Technology Association; Shanghai Gray Exhibition Co Ltd; The Flexographic printing branch of China Printing Technology Association; Shanghai Research Institute of Printing Technology; and Shanghai Express Printing Association.

More than 1000 top exhibitors, among which over 800 of them from the advertising industry occupied over 100,000 square meters of exhibition space at the show. And over 400 exhibitors from the print, pack, paper industries occupied more than 40,000 square meters. Over 20,000 buyers, agents from more than 100 countries and 100,000 buyers and professionals from China alone gathered in Shanghai for the international communication and cooperation.

Notable dignitaries present at the event included Yu Zheng, member of the 10th CPPCC National Committee, former minister of Light Industry, director of China Machinery Industry Association, chairman of Printing And Printing Equipment Industries Association Of China; Jiao Yang, director general of Administration of Press and Publication of Shanghai; Liu Xiaokai, deputy director general of The Printing Management Department of Press & Publication; Dai Liu, board chairman of Shanghai World Expo Group Co Ltd; Li Xinli, deputy director general of Administration of Press and Publication of Shanghai; Wang Demao, vice chairman of Printing And Printing Equipment Industries Association Of China; David Gossack, chief commercial officer at the Commercial Section of the Consulate General of the United States of America in Shanghai; Ken Von Wald chairman of Int’l Sign Association; Luc Steegmans, vice chairman of Europe Sign Federation; and Vinai Silapasiliporn, chairman of Asia Sign Association.

As the fair was one of the industry’s biggest event held in China, the mammoth exhibition area was clustered into different halls. The halls W1 and W2 were International halls; W3 and W4 were Printing, Engraving & Printer Machinery halls; W5 was Exhibition, Display & Commerce Facility hall; E1 was Sign Equipment and Products hall; E2 and E3 were LED Illuminating & City Lighting Equipment hall; E4 was Printing and Packaging Machinery & Materials hall; and E5 was Printing & Packaging Machinery & Materials hall, and Printing & Packaging Products Trading Hall.