In order to boost awareness of the centre court activation for its new range of LED TVs, Samsung has signed deal with mall advertising specialist and Primedia Unlimited subsidiary Primall Media. Maximum impact delivered for Samsung through a double story banner and branded escalators in Sandton City, Johannesburg.
Objective behind the campaign was to attract high profile tourists and the wide array of luxury goods retailers in Sandton City. Advertising high-end products in A-list malls like Sandton City offers a dynamic synergy that has proven to deliver results. Sandton City boasts of an average footfall of 28.5 million shoppers annually and 2.3 to 2.4 million people per month.