Puma expands retail network with largest store in north India

German sportswear brand Puma has opened its largest store in North India, in Gurugram. The store is the second largest for Puma in India after its flagship outlet in Bengaluru. The store in CyberHub of Gurugram retail destination is spread over about 7,000 sq ft and is a ‘digitally-enabled experiential store’ with a lot of digital touchpoints to lure digitally savvy customers who are increasingly shopping online. Puma’s large NCR store comes close on the heels of a flagship store launch last month in New Delhi by rival Adidas. Signage companies engaging in-store graphic and branding projects.