Pizza Hut outlets on national highways

Expanding its base further across the country, Yum! Brands Inc, which owns ‘KFC’ and ‘Pizza Hut’ chains, would start up new pizza restaurants on the two busy national highways this year. The company, which is on expansion mode, would start up to three new drive in centers of Pizza Hut on National Highway 1 (Delhi-Mumbai) and 8 (Delhi-Amritsar). At present, Yum! Brands is operating 320 outlets of Pizza Hut in 60 cities of India. In 2013 Yum! Brands had added 157 outlets, including Pizza Hut, KFC and Taco. Such expansion move of Pizza Hut towards new verticals would bring in a fresh business to the signage players whose activities involve in in-shop designs, displays, branding, etc.