Despite frustration of the global economic situation, viscom Düsseldorf 2009 continues to set signal of impulses for an upturn and innovations in the entire industry. There was hardly a hint of slowdown at the expo that, with a marked increase in visitor traffic, indicated a recovery of the long-lost business momentum in the industry.
All in all participations of leading signage majors presenting fifteen product innovations and best practice applications from different signage segments made viscom Düsseldorf 2009 a perfect event. Yet even in the ‘traditional’ segments of advertising technology and light advertising with their predominantly trade character, innovative capacity helps to find markets and target groups by using new technologies and materials during the three-day fair held from October 1-3, 2009 in Düsseldorf. With the participation of 10,900 trade visitors, the trade fair succeeded in growing by more than 22 percent compared to the previous viscom Düsseldorf 2007 and exceeding last year’s top result in Frankfurt.
This was also evident from the results of the business barometer of a survey conducted by an independent research institute during the expo showed that more than eighty percent of the companies interviewed expect a positive trend in business, with only one in six expecting the economic situation to deteriorate further. The optimism is due primarily to the business generated by the large number of innovations presented at viscom Düsseldorf 2009.
In fact, the show was not only true for the digital high-tech segments, which attracted great interest from a broad range of advertising agencies and retailers at the Digital Signage World. Industrial inkjet printing segment which is used increasingly in industrial production—as in the clothing and furniture industries or in interior furnishings—was also one of the major buoyancy attracting a growing number of customers who could gain an impression of the possibilities already available in production technology at this stage.
These days, there are hardly any limits to the industrial processing of all types of materials. More than 150 materials were presented at viscom Düsseldorf 2009 in the ‘Industrial Inkjet Meets Materials’ special show.
From 2010 onwards, this is to become another viscom core segment named Display/POS World, specifically targeting manufacturers and suppliers of display, POS and packaging solutions. Petra Lassahn, event director, viscom states that the concentration of exhibitors from the Display/POS sector in a segment of their own represents an additional asset and ideally complements our established core segments advertising technology, lighting technology, digital and individual printing, as well as finishing technology and digital signage.