Evok aims to unveil 17 new mega-format stores

Evok, a chain of speciality home interior solutions, plans to open 17 new mega-format stores across India by the end of 2014-15. In the next financial year, Evok will open stores in Surat and Vadodara as well. While the mega-format outlets are established in around 10,000 sq ft of space, the company also plans to open smaller stores comprising 1,000-1,500 sq ft on franchisee model in tier-two towns and cities. Evok has also embarked upon plans for corporate tie-ups for home interior solutions. While it supplies its own brands of modular kitchen and furniture, it procures other branded and quality products from abroad for other items of home interior solutions. Gradual increase of new stores in the retail sector is an added business opportunity which signage players engaging in ins-hop displays, designs and related activities can productively tap.