Come As You Are: McDonald’s

McDonald’s France has portrayed their welcome message Venez Commes Vous Etes (Come As You Are) in an outdoor poster campaign consisting of a series of portraits of one man taken over the course of one year. The character is depicted, amongst others, as a businessman in a suit, a rocker and a surfer. It says, everybody is welcome at McDonald’s, whatever their style. The poster campaign ties in with film and online elements. The concept was developed at BETC Euro RSCG, Paris by creative director Stéphane Xiberras, art director Jean-Michel Alirol, copywriter Dominique Marchand, planner Clarisse Lacarrau and other members in the creative league.