Books retailer Crossword to unveil 10 stores in tier-II cities

Irrespective of the fact that online shopping is a growing trend in India, the offline book retailers like Crossword, a division of the chain of Raheja Group, is planning an expansion. The company is opening 10 stores across India focusing on tier-II cities. These cities are Guwahati, Kozhikode, Surat, Coimbatore, Ballarpur, Vapi, Kohima, Gandhi Nagar and Goa. Most of the stores will be based on franchise model. Currently, Crossword has 89 stores in 27 cities across India. Signage players engaging in in-shop displays, designs, branding and other respective tasks will find new business opportunities with the unveiling of such popular Crossroad book stores.