Boggi Milano brand targets India expansion

Italian premium menswear brand Boggi Milano is looking ahead to have up to 35 outlets in India by 2015 and plans to garner revenue of around Rs 225 crore from the country within next five years. The brand, which entered India in 2008 under a joint venture with real estate major DLF’s retail management subsidiary–DLF Brands, currently operates three stores in Delhi NCR and set to expand in metros across the country. Parallel with the international retail giant’s enhancement of its India footprint is a business opportunity to signage players like in-store media companies, sign fabricators as well as PSPs in major cities.