AD’s World gets ISO certified!

New Delhi based, out-of-home (OOH) agency, AD’s World, has recently acquired an ISO certification, which comes as a part of the realignment within the company. Commenting about the same, Ajay Dhawan, founder and CEO, AD’s World, said, “Certification is only a token reward for the teams for their effort to systemise and follow processes during the past year. The team devised these systems to ensure that the company is not individual-driven, but system-driven. It therefore feels good that when attrition takes place in the future, we don’t have to run after individuals to do their paper work. All projects will get a green signal, only once the paper work and feasibility is in order. The whole concept of this certification was not the certificate alone. As a company, which has grown substantially in the last five years, we needed to bring in systems that could track our movement and highlight areas of improvement. This helped us define the key response areas and key performance indicators of each individual in the company, thereby getting more output per resource.”