Wrangler to open 50 stores in India

International denim wear brand Wrangler is betting on its biker representation for growth in India. Over the last three years, Wrangler in India has grown at CAGR of 25 percent and is looking to sustain its growth momentum. It is also planning to open around 50 stores over the next twelve months. Wrangler’s urban cowboy image and its biker representation is expected to help the brand, a late entrant to the Indian market, position itself as a premium jeans brand in the country. And good news is for signage sector too. In-store media companies, sign makers, print providers, etc can embark upon this high-end stores to grab new business.