Woodland investing huge for concept stores of outdoor activity accessories

Woodland plans for investing about Rs 100 crore within two years for setting up 8 to 10 concept stores in major cities across the country. The company is currently looking for a suitable place for opening the first such large format store in Delhi. These will be the flagship stores of the brand where specialised adventure gear such as skiing sticks, climbing shoes and mountaineering bikes will be available along with other regular collection of shoes and garments. Such big move of the company will be an added opportunity for the signage companies dealing in in-store displays, designs and related jobs like branding, fabrication, etc.