Viacom18 forays into cafe business; plans for 10 cafes

Viacom18, consumer products arm of Viacom18, is extending its youth brand MTV by entering into the café business. Touted as the one-of-its kind experiential café, FLYP@MTV plans to add 10 cafes and do a business of Rs 300 crore in next five years. Viacom18 has roped in Gurgaon-based Funbars Hospitality as the master licensee to conceptualise and develop the brand. Funbars is a part of Marwah Group which operates in diverse sectors such as food & beverage, real estate, education, construction and automobiles. It ahs been chalked out that FLYP@MTV will be housed in a retail area of 8,000-10,000 sq ft, the first MTV branded café will start operation in Delhi next month followed by Mumbai and Bengaluru. Signage players must roll up their sleeves as this new move of Viacom 18 will bring in a fresh business swing in in-shop branding, designs, displays and many in such categories.