V Mart Retail Ltd, a medium-sized hypermarket format retail chain, is set to open 40 outlets over the next three years, starting with 13 stores in 2011. These will come up in Tier-II and Tier-III cities, at an overall investment of about Rs 80 crore. As there is an immense untapped market in fashion garments for the masses in Tier-II and III cities, the company aims to provide fancy garments at lower price points in an organised modern retail format to middle and lower middle classes. Now, opening of V Mart outlets is an opportunity for the signage companies too in which in-store signage players can tap new business.
