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Titan goes into new sparkling segment

Titan has gone off the beaten track quite often. That explains its product extensions—from watches to jewellery to eyewear. The latest task on hand is quite challenging as the company has set its sights on selling diamond jewellery to teenagers, a target audience that has traditionally never made any impact on jewellery sales. Even as the jewellery segment records a growth of 30 per cent, Titan is betting big on its latest venture, Titan Eye +, which is the prescription eyewear business. Started in 2007, there are now 71 Titan Eye + outlets in the country where it has a portfolio of 20 prescription eyewear brands and 15 sunglass brands. Now, the company’s focus on jewellery segment will deliver a new opportunity to exploit to the overall in-store signage companies.

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