Brilliant graphic panels now cover several damaged storefronts in New Orleans, thanks to an entirely volunteer effort created by the Specialty Graphic Imaging Association (SGIA). The SGIA Canal Street Initiative recently completed its first phase of an ambitious plan to produce and install approximately 80 large graphic panels – measuring on average 1.2 meters by 2.4 meters along segments of Canal Street, a main downtown artery. Volunteer installers covered boarded-up storefront windows along the street’s 800 block with the 20 panels, which featured digitally printed images of the city’s heritage and culture. The first waves of panels, installed in time for the September 8 Canal Street Opening Festival, helped visitors and residents to visualize the street’s redevelopment progress.
Coca-Cola and JCDecaux UK join hands to launch recyclable posters
The Coca-Cola company and JCDecaux have signed a strategic partnership agreement, which will include the first entirely recyclable network of posters as well as advertising on digital and iconic locations. In a media first, Coca- Cola will be the first advertiser to use a network of posters developed by JCDecaux as a replacement for traditional paper and paste billboards. Known as ‘High Definition’ for the clarity of display, the posters are made from a new form of vinyl that can be recycled into products such as traffic cones, buckets or even water butts. The ‘High Definition’ posters can also be reused, thanks to an innovative design that allows them to be clipped in and out of the billboard frame.
Print it…wear it…flaunt it
Good nice prints…good to wear, good to decorate and of course good to flaunt. Well! if you thought that we cannot wear or decorate our imagination, then think again. As EFI, the world leader in customer-focused digital printing innovation, reports that Brazilian firm Studio Alfa has revolutionized its business with EFI’s VUTEk superwide format printing, the first firm to implement direct-to-rigid-substrate printing in Rio. Studio Alfa receives electronic files with Alessa’s custom designs for fabrics featuring Brazilian scenes, monuments, flora, fauna and architecture. The VUTEk PV200 prints directly on the fabric and then Casa Alessa cuts and sews this custom fabric into a wide range of fashion items for use at fashion shows prior to going into full production. “We can even print on leather so that she can create custom shoes, purses and other items,” comments Abreu.