Three interior décor markets gaining growth

There are three growth-primed interior segments, in which the significant shifts include an expectation for sustainable processes like zero-water waste printing and the expansion of creative control into the hands of consumers. First, ‘DIY Home Boom’ is the arena gaining massive movement in the interior décor market as everyone these days is updating their home. According to the 2023 US Houzz & Home Study: Renovation Trends report, overall renovation activity continues in 2023 with more than half of home owners (55 percent) planning projects this year.

Second, ‘Retail Renaissance’ is which experiential design specifically for interior retail environments and marketing activations is having a big moment, despite POP displays. There’s an opportunity to win contracts with major brands and retailers looking for partners to build an omni-channel experience. According to an article on Retaildive.com, brands like Casper, Wayfair, and Warby Parker all made their list of e-tailers who promised to disrupt conventional retail practices. Third is ‘Hospitality Awakening’, in which most travellers today are visiting family or taking part in ‘revenge travel’ – a term for making up for lost time during the pandemic.