The Souled Store forays into Kerala with new Calicut store

Mumbai-based direct-to-consumer apparel brand The Souled Store has entered Kerala with its first retail store in Calicut. The new store is located at Gokulam Galleria Mall in Arayidathupalam, Kozhikode. Established in 2013, The Souled Store specialises in streetwear, offering products ranging from T-shirts, bottomwear, footwear, backpacks, fashion accessories and mobile covers. The online-first brand has broadened its reach, now boasting over 22 physical stores across metropolitan and tier II cities in India. This is indeed a good business opportunity for the signage companies engaging in in-store graphics, designs and related applications.