Homegrown artisan bakery The Baker’s Dozen (TBD) is planning to invest over Rs 3 cr to rapidly expand its retail footprint to 50 stores across 15 cities in India by 2021. The brand is planning to grow sales to Rs 30 cr and employee strength to 200 over the course of next year. The plan of expansion also foresees a successful entry into the D2C market and redevelopment of their e-commerce platform. After successful presence in seven major cities of Mumbai, Pune, Bengaluru, Delhi-NCR, Ahmedabad, Surat and Baroda, TBD plans to strengthen its current reach in other metros and tier-1 cities across the country. The retail expansion plan of TDB is a new business opportunity for the signage companies engaging in execution of in-store signage, display and branding projects.
