Retail chai chain Super Chai is extending its portfolio into new coffee concept Super Coffee. With a completely different format, the offering of Super Coffee will be unique and the outlets will be located in high footfall areas and shopping malls. Super Chai was established in September 2020 by two co-founders Saurabh Sharma and Khanna, with its first location in Delhi NCR located at GK M-Block. Currently, the retailer operates 16 locations across Delhi NCR (12), Punjab (2) and Uttar Pradesh (3). Now, the chain is targeting for 100 new stores in three years and it will be just another big-fat business opportunity for the signage companies engaging in turnkey in-store projects.
