Sign & Digital UK 2024 to co-locate with Printwear & Promotion LIVE!

Datateam Business Media Ltd., the new owners of Sign & Digital UK and the organisers of Printwear & Promotion LIVE! (the annual exhibition for the UK garment decoration industry), have confirmed that the two shows will run alongside each other at the NEC, Birmingham, from February 25 – 27, 2024.  The co-location will be a first for the UK’s sign, display and garment decoration markets, and many exhibitors have identified that there is an exciting opportunity to enhance and energise both shows with a co-location.

Several exhibitors have traditionally exhibited at both events, and around 10 percent of total visitors already attend both shows. Co-location presents a ready-made and convenient opportunity for each audience to explore the other market. Visitors will have even more compelling reasons to attend, with the added benefits that a two-show experience will bring. With all this in mind, the organisers are anticipating a combined audience in excess of 9,000. The two shows will maintain their identities with separate promotions, online registrations and entrances. The shows will be in adjoining halls, with SDUK in Hall 2 and P&P LIVE! in Hall 1.