Samsung opens its biggest store in Bengaluru

Samsung Electronics Co Ltd has opened its biggest mobile store in the world in India as it tries to take the pole position in the world’s second-biggest smartphone market amid fierce competition from Chinese brands. The company’s roughly 33,000 sq ft store in the southern tech hub of Bengaluru will help it extend its lead in India over global rival Apple Inc, which has yet to open any flagship store in the country. India, which boasts more than a billion wireless connections, presents a lucrative opportunity for smartphone makers to expand beyond China and the US where growth has slowed. Samsung opened the world’s biggest smartphone plant outside Indian capital New Delhi just two months ago. Boost in the retail sector with the opening of new landmark stores is an added business opportunity for the signage companies engaging in in-store graphic projects.