There’s definitely more to a silk saree today than its bavanji borders and ganga-jamuna colour patterns. K Sivakumar, partner of the 87-year-old RmKV saree store announces the adaptation to the changing choice patterns of the new generation has been the store’s USP. Moving beyond the shores of Tirunelveli, RmKV opened its boutique store in Chennai, with new weaves. Keeping in line with the new mall culture, RmKV will soon be launched its second store in a city mall by 2012. The expansion of the high-end retail front will bring in fresh opportunity for the signage companies dealing in in-shop displays and all.
