Reliance Retail’s Tira opens 11th retail store

Reliance Retail’s omni-channel beauty retail platform Tira has launched its 11th store across the country. The new outlet is located at Vama department store, Peddar Road, South Mumbai. The new store boasts a collection of curated brands, catering to makeup, skincare, fragrance and bath products. It is equipped with features such as artificial intelligence (AI) fragrance finders, smart mirrors and personalised beauty and skincare consultations. Now, here is the vibrancy in the retail domain with constant development in the sector as high-end stores like Tira keep emerging, bringing fresh business opportunity for the signage players.