Reliance Retail plans to open 85 stores of its jewellery retailing business Reliance Jewels across the country over the next three years. The multi-format retailer, which operates 15 Reliance Jewels outlets, has charted a roadmap to give greater focus on metros and large towns. The company has a five-year plan for expansion, which drills down to (penetration at) the town level. In the next three years, the company estimates to have a total of 100 Reliance Jewels stores across the country. Reliance’s outlet expansion plan is indeed a golden chance for the country’s in-store media companies and signage suppliers to capture a new business landscape.