Reliance Retail is expanding its mid-to-premium fashion brand Azorte with plans to open up to 250 Azorte-branded stores in the next two-three years. Azorte was launched in September 2022 with an aim to sell fashion and lifestyle products based on global trends as well as offering contemporary Indian fashion to the younger population. Its product range includes footwear, fashion accessories, home, beauty and other categories in both western and Indian styles. Signage players engaging in in-store projects must grab this new opportunity emerging with Reliance Retail’s Azorte store expansion plan.
