D'Damas plans to reach 100 towns next year

D’Damas, a major brand of the Gitanjali Group is planning to open 15 flagship stores for the first time. And the company is planning to add 80 more franchise outlets by the end of 2011. Known for trendy and intricately designed diamond jewellery, D’Damas currently has 28 franchise stores and a network of 750 retailers across 325 towns. In modern retail, it has 122 touch points across multi-brand outlets such as Shoppers Stop, Lifestyle, Pantaloons and Ritu Wears. Such new development in the Indian retail domain will bring a new business opportunity for the signage players dealing with in-store displays like POP, strandies and others.