Reliance Brands plans to slip into fashion wear

Reliance Brands plans to make strategic growth capital investments in India’s fashion industry. It is looking to pick up between 33 percent and 49 percent stake in high-street designer enterprises as well as main street fashion brands that are serious on growth. The company has struck JV and long-term licencing deals with a slew of international brands including Diesel, Zegna, Paul & Shark and Timberland. Currently, Reliance operates 13 stores in all for the four brands in its portfolio and is expected to launch four stores of Quiksilver by the year-end. Such strategic expansion plan of Reliance Brands is an opoprtunity for new business to the signage companies dealing with in-shop displays.