Reliance Brands opens first Superdry store in Mumbai

Reliance Brands has opened the first Superdry store at Palladium Mall, Lower Parel, Mumbai. Spreading over 1,750 sq ft, the outlet stocks T-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories for both men and women. SuperGroup and Reliance Brands entered a long-term franchise agreement this year in July to bring the British fashion brand Superdry to India. SuperGroup, which employs over 2,000 staff, owns the Superdry brand. The collection at the store targets young people between 15 and 30 years. Unveiling of the high-end store in the up-market area of the city brings in new business opportunity to the signage companies viz. PSPs, sign makers, fabricators, and others dealing in in-shop displays.