Mudra Institute of Communication, Ahmedabad (MICA), in association with RAMMS, has introduced a six months’ professional programme in Visual Merchandising & Creative Communications (VMCC). MICA had a very good experience with the success of the first batch of professional programme in VMCC. Building upon MICA’s capabilities in creative communications training, a combination of retail management and creative communications learning is brought about in the form of VMCC programme.
The programme combines the learning of the approaches currently used in the retail industry with communication expertise of MICA. The programme consists of some core modules in retailing and visual merchandising, strongly supported by consumer behaviour and shopper behaviour studies, visual literacy and retail research in addition to a large number of field projects.