PrintIQ announces new ‘Carbon Connect’ feature

Environmental responsibility is increasingly becoming a primary focus for major brands when purchasing printed products and negotiating contracts. As responsibility is passed on through the supply chain, it is becoming necessary for suppliers to identify the carbon impact for all their products. Without this crucial information, a competitive advantage within the marketplace is lost. Carbon footprints are rapidly emerging as a key and influential factor in purchasing decisions, on par with price. With this in mind, Software developer and business solutions provider PrintIQ has developed Carbon Connect, a brand-new feature operating within V47 of its MIS.

The new feature of PrintIQ seamlessly works in conjunction with its partners, CarbonQuota, who specialise in automated carbon accounting for the printing and packaging sectors. The Carbon Connect release for printIQ MIS empowers users to generate a carbon footprint figure directly from the system for every quote. This up-front, item-level data subsequently equips end customers with the necessary information to accurately assess the environmental impact of the materials used in each print campaign.