PRINTING United Alliance and ASI announce details of ASI Show Pavilion for 2026 expo

PRINTING United Alliance and the Advertising Specialty Institute (ASI) have announced the details of the exclusive new ASI Show pavilion debuting at PRINTING United Expo 2026, which is scheduled from September 23-25, 2026 at Las Vegas Convention Center. The ‘show-within-a-show’ experience is designed to give industry professionals new ways to grow their businesses. The new 50,000sqft pavilion brings promo and print together.  It will offer a dedicated space for ASI suppliers from all promo categories to exhibit at the show and to connect with ASI distributor attendees.

Attendees at the show will benefit from educational sessions throughout the show, covering everything from promo industry basics and hot markets to the benefits of cross-selling print plus branded merchandise. This offers a unique opportunity for attendees to expand their expertise and diversify their offerings, positioning themselves as full-service providers in their respective industries. ASI is the largest technology, marketing, events and information provider in the $26.1 billion promo products industry, while expo producer PRINTING United Alliance is the leading non-profit association for the $100 billion print and decorator market, a category already embraced by many promo distributors. This latest collaboration means attendees can embrace both markets, all under one roof, during the expo.