Pizza Hut eyes bigger slice and newer outlets

In order to beat the stiff competition from a variety of players in the quick-service restaurant space who are constantly revamping their offerings, Pizza Hut is now planning to diversify and offer new products like milkshakes, wraps, smoothies and a variety of pastas with a combination of Indian and international products. Based on its strategy of ‘amazing innovation, astonishing prices’, the food chain is planning diversification across its existing 300-odd stores in the country and aims to add another 150 stores to its kitty next year. New Pizza Hut outlets means new business opportunity for the signage players whose activities involve in displays, designs, branding and other related jobs in restaurant and other eating outlets.