Number of visitors to FESPA London 2013 announced

According to the organisers, the FESPA 2013 and European Sign Expo audience was dominated by senior decision makers, with an unprecedented 71.3 percent of visitors having input to purchasing decisions and half having ultimate purchasing responsibility. With over 22,000 individual visitors checking in to London’s ExCeL exhibition centre over the five days of the FESPA event, the event exceeded Munich 2010. Almost half of the attendees chose to spend more than one day at the show, bringing total attendance to 37,460 visits.

London’s global status as a business hub made for significant increases in long-haul attendance from Australasia (+66%) and North America (+45%) compared with the last main FESPA event in Munich, Germany in 2010. Visitors from Sub-Saharan Africa doubled compared with 2010, reinforcing the strong rationale for the launch.