Newme debuts in Mumbai with Flagship Store at Infiniti Mall

Gen Z-focused fashion-tech startup Newme has forayed into Mumbai with the opening of its first flagship store in the city. The new flagship store of the brand is located at Infiniti Mall, Malad. It covers 3600 sq ft of retail space, catering a range of high-street fashion items to the digital native consumers. The offer includes an interactive and ‘Instagrammable’ environment designed for the selfie-savvy generation. Setting up of such new gen stores in major cities is an added business opportunity for the signage companies engaging in in-store graphics, designs, branding, etc.