New research study identifies AI adoption in wide-format industry

A PRINTING United Alliance and NAPCO Research study on artificial intelligence (AI) in the printing industry identified that wide-format print providers are increasing use of AI in their operations. The study titled ‘Artificial Intelligence in the Printing Industry the Journey Begins’, reports on how providers across all print segments are using AI to improve print production, sales, marketing, and management. The research study, part of an ongoing series to track AI industry adoption and use, indicates that wide-format print providers are adding AI applications into their operations.

Further, the study combines ongoing PRINTING United Alliance and NAPCO Research quantitative and qualitative research. Segmenting recent survey data by wide-format providers from two separate PRINTING United State of the Industry surveys and comparing results shows. While AI applications have existed for years in printing and manufacturing industries, the development of natural language processing (NLP) revolutionized use by enabling machines to understand, interpret, and generate human language. NLP enabled the development of generative pre-trained transformers (GPT) AI models (ChatGPT is an example). NLP allows GPT models to understand and process human language, making AI accessible and useful to a broader audience.