New G-Floor Media sets to bring ‘Revolutionise’ Possibilities; in customized flooring

G-Floor is a ‘revolutionary’ new product from Soyang Europe which now poising to take the flooring market by storm’.  Soyang is confident that the new product – named G-Floor – will completely change traditional perceptions of what is possible in the field of customised flooring. The high-tech new media, originally developed in the United States, is based on a high density clear, flexible PVC substrate, capable of being printed to the underside using either UV curable or solvent inks on a grand-format printer.

Now the floor graphics segment has increasingly been drawn to the benefits of using the surface we walk on to promote products and services and also for ‘way-finding’ purposes. They’ve gradually been waking up to the notion that when visitors and shoppers enter a location for the first time, they often spend a great deal of time looking at the floor as a way of navigating unfamiliar surroundings and yet traditionally most directional or PoS material is sited on walls.  However, printing bespoke graphics and advertising messages on flooring media has historically been fraught with problems.