High street fashion brand Mufti is gearing up to open larger stores across the country, going forward to increase the product portfolio and aiming to double revenue in the next five years. An average Mufti store is 700 sq ft and the company is opening new stores which range from 900-1,100 sq ft. The company is also looking at opening flagship stores in the range of 1,500-2,000 sq ft. The idea of the bigger Mufti stores is to take its whole brand story out to the consumer. They plan to do this in the next five years and this will be a big business opportunity for signage companies whose expertise includes in-store branding and signage jobs.
