Max retail eyes for south India expansion

Middle East retail chain Max, part of Landmark group, is expanding its footprints across India, especially in the south. The company accounts for maximum revenue Max fashion brand, expecting double revenue to breach Rs 400 crore mark by March 2011. Using ‘pocket-friendly prices’ as its USP, the Rs 188-crore Max is offering apparel for family. Max has 16 outlets operating in the metros while the rest are located in the Tier II towns. It plans to take its total store count to 53 by March 2011. With the expansion of the global retail giant’s retail outlets, in-store signage players would find a new pace in business.