Targeting niche segments at regional levels all across the country, major auto companies, such as Maruti and Hyundai, are undertaking major plans to refurbish their extensive dealership network spread across India as they aim to offer new driving options of premium cars to Indian customers looking for upgrades and tap the surging demand for such feature-rich vehicles. The two companies together command around 60 percent of the 2.5 million Indian passenger vehicle market and have laid out plans to introduce bigger vehicles loaded with premium features to tap niche set of customers. Their dealers have been informed to deck-up outlets to give a premium experience to future customers. In such fresh expansion plan of the two companies will boost business of signage players dealing in in-store designs, branding and related tasks in the retail sector.
