Eyewear brand ClearDekho targets to open 50 new stores in FY25. Launched in 2016 by Shivi Singh, the brand focuses on underserved low-income segments in India’s Tier-II, III, and IV markets. The brand operates on a scalable and sustainable omni-channel model that combines online and offline channels, ensuring quality, affordable eyeglasses for the masses. It operates in FOCO (franchise-owned, company-operated) model promotes a spirit of micro-entrepreneurship in competitive markets. The asset-light business model enables expansion with minimal capital investment while maximising impact across different geographical regions. Such store expansion plan of ClearDekho is a yet another big business opportunity for the signage companies whose activities involve in in-store graphics, designs, displays, POS solutions, etc.
