Malabar Gold & Diamonds’ 100th showroom

Malabar Gold & Diamonds is tweaking its strategy to focus on niche markets, e-commerce and new outlets. The company has chalked out an expansion plan which will see its number of outlets reach 120 by the end of 2014. The company is investing around Rs 1500 crore to complete the expansion plan and it has set to open its 100th showroom and the 70th in the country at Gurgaon. The company in its agenda also include showrooms in Singapore, Sri Lanka, Indonesia, Malaysia and Bangkok making Malabar Gold and Diamonds, the only Indian gold retail chain to have lined up so many showrooms in South East Asia. Such expansion at larger extent will be an added business opportunity for the signage companies dealing in in-shop designs, displays, etc in the sector.